What every $1M creator does (without talking about it)

Hi Creator,

15 months ago, I was staring at a CT scan of my heart that said one of my coronary arteries was in the wrong place.

I’d been born that way and never knew it.

The doctors told me I’d need open-heart surgery as soon as possible.

A few weeks later, I walked into Ronald Reagan Hospital at 5:30am knowing a surgeon would be cutting my chest open later that day.

They checked me in, took my blood pressure, and sent me to my pre-op room to get ready.

Heart monitors were beeping.
IV bags were hanging everywhere.

It was the scariest moment of my life.

Saying goodbye to my now-wife, my brother, and my parents before they wheeled me in was the hardest thing I’ve ever done.

In that moment, everything else faded into the background.

And it taught me something I’ve never forgotten:

When you strip everything away, only a few things actually matter.

On that day, the only things that mattered were my faith, my family, and my health.

15 months later, with my health fully restored, that lesson has followed me into Solin.

Over the last 5 years, we’ve studied thousands of fitness creators — launches, failures, calendars, product stacks, content habits, and the quiet conversations people don’t post about.

Beneath all the noise, only four things keep showing up.

We call them The Big 4.

They’re the difference between guessing… and growing.

One creator we work with was launching something new every month.

New program, new angle, new idea.

The content was incredible, but the system was too complicated.

When she anchored to The Big 4, she went from $3k months to $167k in 30 days.

Not because she worked harder.

Because she worked on the right stuff.

Over the next 4 days, I’ll break down one of The Big 4 each day.

60–120 seconds.

High-impact.

No wasted words.

Think of these next four days like checking the vital signs after a big surgery.

When one is off, the whole system feels it.

When all four stabilize, everything starts working the way it should.

Tomorrow is #1.

Keep an eye out.

[Tomorrow’s Email: The first of the Big 4]

Only a few things actually matter,
Mathew