More content = More sales [email 4/4]

Consistency is the cheat code.

November 21, 2025

Hi Creator,

18 months ago, I got a panicked call from one of our creators.

“My sales aren’t where they used to be. What’s going on?” she asked.

She wasn’t growing the way she wanted to, and she had no idea why.

So I had the team pull all the data from the last 30 days:

Instagram posts.
Captions.
Topics.
Sales numbers.

Then I opened Excel and got to work.

I set up formulas.
Played with data tables.
Sliced the data every way I could think of.

But nothing was making sense.

I searched and searched and searched.

Nothing.

The next day, I opened the spreadsheet again to take another look.

And then it hit me.

I ran one final, simple piece of analysis… and there was the answer.

On days when she posted on Instagram, she averaged $2,052 of sales.

On days when she didn’t post, she averaged $510 of sales.

$2,052/day for 365 days = $748,980/year

$510/day for 365 days = $186,150/year

Same creator.

Same offers.

Same audience.

The difference?

Posting.

The fix was simple: post more.

All of our top partners doing $500,000+/year post and mention their challenges consistently.

Showing up daily – even when you're tired, busy, unsure, imperfect – is what compounds.

One creator we work with has two kids, a packed schedule, and still posts every day.

No excuses.

She’s consistent because she knows the truth:

More content = more sales.

But not random content.

Useful content.

Proof content.

Daily content.

Here’s your rhythm:

The creators who win aren’t the most clever.

They’re the most consistent.

Tomorrow, I’m announcing something huge we’re doing in the New Year – you won’t want to miss it.

[Tomorrow’s Email: The New Year’s Challenge]

Consistency is the cheat code,
Mathew