A powerful reminder + $100k?

Hi Creator,

The other day, I was reading people’s reasons for joining the $100k New Year’s Reset.

And I just… paused.

Because this is what I read.

“My dad passed away… I want more for my future with my boys, my grandchildren, and my husband.”

“I feel anxious starting… I joined to reconnect with the athlete in me and feel proud of myself again.”

“Today I feel overwhelmed but excited… my daughter recently passed away from cancer… I’m trying to find a healthy outlet for my pain and use it to make myself healthier.”

That’s the real game.

Not summer bodies.

Not quick fixes.

People show up because something in them has to change.

And here’s the thing I didn’t fully appreciate until I read those answers:

The money isn’t the reason.

It’s the excuse.

It’s the nudge that makes someone say, “Okay… I’m in.”

It creates buzz.

It creates a deadline.

It gives people permission to commit.

After the $85K Solin Showdown and the $100K New Year’s Reset, one thing became clear:

This works.

Creators showed up harder.

Communities got louder.

Sign-ups and transformations went through the roof.

So we asked ourselves one question:

How do we keep giving people that excuse to start… without you having to reinvent the wheel every time?

Here’s what we decided.

We’re running another BIG 6-week challenge starting March 2nd: March Madness.

And yes…

We’re putting up $100,000 in cash prizes again.

This is the new cadence:

6-week challenges, every ~8 weeks.

Built-in urgency.

Built-in hype.

Built-in accountability.

On our end, we’ll do what we do best:

BIG prizes.

Plug-and-play promo content.

Homepage discovery.

Platform-wide hype that drives sign-ups.

(For January 5th alone, these efforts drove ~20% of total challenge sign-ups.)

Participation is optional.

But you’re officially invited.

If you want in (and you’re not already), reply to this email with “$100k.”

I’ll send you the details personally.

Let’s give away another $100k,
Mathew

[Reply with “$100k”]